BLOCKBUSTER!
I recently had occasion to visit a German newspaper site and was disappointed and annoyed that I was blocked from reading the articles! The reason being that I have an ad-blocker installed. However if I were so desperate to read this particular newspaper they would let me if I signed up for a subscription at a cost of €19.99 per year. For this very reasonable price, I would get the paper up to twice as fast and with up to 90% less ads. Is this extortion or sound commercial sense? The paper has to make money somehow and not everyone has an ad-blocker; have they tried charging the merchants double for delivering their ads? Somehow getting my debit card out and stumping up the money would leave me feeling slightly “poorly”. I would rather go to the news-stand and pay for a “real” paper which you can feel and which stays where you put it and slowly turns yellow over the ages – and the ads don’t blink, flash or give you an epileptic fit! The site in question is “BILD.de”.
BLOCK TV ADS:
I’ve not tried this device but the company states that it will block ads on a TV set.
http://www.tvadblocker.co.uk
Tags: advertizing, monetizing, online newspapers
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